BEHIND OUR BRAND DESIGN PROCESS

Have you ever wondered how the brand design process works? Settle in and have a read…

Discovery Process:

Your Brand Design journey with us begins with an in depth conversation about your vision and goals. We’ll collaboratively lay the foundation for a unique and impactful brand development experience which is an important and exciting part of the process.

This discovery process involves:

• Uncovering and understanding your brand’s history, mission, culture and values.
• Identifying your target audience, their preferences, inspirations and aspirations.

We also conduct market research to analyse your competitors, market patterns and trends.

Story Crafting:

We identify and define your brand’s core narrative and develop key messages that align with your story ensuring that they resonate with both your brand’s values and your audience’s needs.

Visual Identity Development:

This is where the magic happens! We translate your brand’s story into visual elements, such as your logo, color palette, typography, graphics and imagery. Then we ensure that the visual elements are coherent with the narrative, creating a consistent and meaningful brand voice and strong connection to your audience.

Design Conceptualisation and Storyboarding:

We create design concepts that vividly illustrate your brand’s story and each concept should aesthetically convey a different aspect of the narrative. Then, we will create a visual storyboard that depicts how the brand’s story unfolds across different touch-points and experiences.

Design Iteration:

Now is the time to get your feedback and your reaction and initial feeling about the concept is so important, so we’ll discuss the concept in depth and make an modifications (if required). We encourage you to share with your team members or perhaps friends or family and also encourage you to consider and reflect on the concept for a few days. Then we’ll fine tune the design concept to make it perfect.

Implementation and Integration of the Brand Design:

We’ll apply the final design to various brand assets, such as packaging, social media and marketing materials. More often than not we’ll go on to design and build the website and at all times we will ensure a seamless integration of the design elements across different platforms.

Launch and Communication:

Time to launch your new brand! 🚀 we’ll advise you how to communicate your brand’s story through press releases, social media and other marketing channels.

Brand Design Evaluation and Evolution:

It doesn’t end there. We will continuously monitor how well the brand design is communicating the intended story and we’ll encourage you to collect customer feedback and track engagement to gauge the effectiveness of the concept. We’ll advise on what’s needed to keep the brand’s story and design aligned with evolving market trends and audience preferences.

Click here for more information on our brand design services or connect with us on the ‘Gram to see more of or work.