Hey I'm Samantha, I'm so glad you're here! 

I create brands and websites for women to provide authentic offerings that shine in a busy market. I live in Dorset, UK with my family where you'll find me on the beach or in the forest, soaking up our daily dose of nature with a coffee in hand.

THE STORY BEHIND MY BUSINESS

My love of design and nordic beauty is inspired by a deep rooted love for my motherland; a country in the north Atlantic called Iceland. Its awe-inspiring nature, spirit and raw beauty is so unique that it’s impossible to describe.

After studying business at university, I followed up later with more design focused studies. I often get asked "it must be so amazing to love your work” and the simple answer is, yes it is. I feel fortunate, but it hasn’t happened by accident. I made an important decision many years ago, to follow this path.

I’ve spent much my freelance life living in Dorset, UK but also lived in London and The Netherlands where my baby boy was born.  Motherhood fundamentally changed me and my life perspective as it does for most, and having my own business has given me the freedom to work around my family. Everyday life has a bit of everything thrown in and yes it's roller coaster, but I'm loving the ride.



MY CLIENTS

I choose to work with female owned, purposeful brands that resonate with me on a personal level. Our partnership and connection will travel deep into the core of your brand and its story, unravelling the layers as we go, perhaps layers that you’ve forgotten over time. This insightful exploration is fundamental in capturing the pure, undiluted essence of your brand.

My Favourite Things...

Drink: Coffee

Place: Iceland

Holiday: Summer!

Food: Pasta

Business Tool: Dubsado

Business Book: Purple Cow

City: Stockholm

Season: Autumn

Podcast: Serial

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