THE TIME TRAVEL EXPERIMENT FROM IKEA

August 20, 2014

Are you ready for something a little different on this blog? 

The fall is a great time to be motivated
and inspired with new catalogues, collections and, well, generally new things.
This time of year also kickstarts cosy, homely feelings, when we all start to
hibernate a little more. The weather starts being a bit more unpredictable and
to me when the weather gets cold, rainy and blustery it just makes me feel like
an even smaller, more vulnerable person on this huge planet of ours, always at
the mercy of our beautiful nature.

This fall, IKEA is launching their new
catalogue along side something really amazing – a time travel experiment.  IKEA gave some of their customers the
opportunity to experience their future. How? Well, world-renowned hypnotist,
Justin Tranz put young couples into a hypnotic trance before presenting them
with life-changing every day events in bedrooms and bathrooms, the rooms where the day begins and ends….

The idea is that those big moments that
happen in all our lives have a dramatic affect on how we live and how we live
has a dramatic affect on how our homes evolve.

Take a look at this video which films Adam and Sofi dealing with various milestones in their daughters life, I think it’s absolutely fascinating and so clever.  I’d love to hear what you think.

Some words from Johan Wickmark, catalogue manager at IKEA…“At IKEA, we believe that life happens
everyday. That it’s on those seemingly ordinary days the magic happens, when life
takes shape and changes, and it’s for those moments we create our products and
solutions”